{"id":6594,"date":"2021-07-02T09:12:06","date_gmt":"2021-07-02T07:12:06","guid":{"rendered":"http:\/\/blog.rheinhessen.de\/?p=6594"},"modified":"2025-04-25T15:38:29","modified_gmt":"2025-04-25T13:38:29","slug":"fruit-vegetables-rheinhessen-regional","status":"publish","type":"post","link":"https:\/\/rheinhessenblog.de\/en\/obst-gemuese-rheinhessen-regional\/","title":{"rendered":"Fresh from the field into the shopping basket: A journey through Rheinhessen's fruit and vegetable garden"},"content":{"rendered":"

Asparagus season begins at the end of April<\/h2>\n\n\n\n

This article was published on April 02, 2021 and updated on March 03, 2025.<\/p>\n\n\n\n

It's Pentecost Saturday and I'm on my way to Eich. In the popular vacation region around Lake Eich I visit the Court of J\u00fcrgen Beckenbach.<\/a> He is a third-generation farmer and cultivates around 200 hectares of land. Potatoes and onions are his core business, but from April to the end of June everything also revolves around asparagus at \"Beckenbach's Potatoes & Vegetables\". <\/p>\n\n\n\n

\"\"
Just on the field, now already in the box<\/figcaption><\/figure>\n\n\n\n

Busy times on Beckenbach's farm<\/h3>\n\n\n\n

Even before I turn into the spacious courtyard, I can see the\nthe line of people in front of the open garage door. \"Asparagus season is the busiest\ntime on our premises,\" J\u00fcrgen Beckenbach will tell me later.\ntell me later. Outside of the asparagus season, there is no farm store here, but there is a cute\nbut there is a cute \"potato shop\", where his customers can buy fresh potatoes and\ncustomers can buy fresh potatoes and onions at any time. <\/p>\n\n\n\n

\"\"
Queuing for the asparagus<\/figcaption><\/figure>\n\n\n\n

In the midst of the asparagus hustle and bustle, J\u00fcrgen Beckenbach\ntakes time for our conversation. Contact with his customers is just as important to him,\nas the quality of his goods. The asparagus sorting machine is running next to us,\nscans each individual spear and carefully places it in the appropriate grade container.\nin the appropriate quality class container. Whether class I or class II, white\nor green - Beckenbach's asparagus look delicious. <\/p>\n\n\n\n

Asparagus buying experience<\/h3>\n\n\n\n

Twice a day, his eight harvesters go out to the field\nstabbing. Five other employees process the asparagus fresh from the field in the\nhall - right in front of the customers. \"The idea of letting customers take part in the asparagus\nthe processing of the asparagus came about seven years ago,\" says Beckenbach.\nyears ago,\" says Beckenbach, as we stand in front of the asparagus peeling machine\nand I marvel at the sophisticated technology. It's exciting to see the process \"from\nfrom the field to the shopping basket\" - where else can you do that in an age of large\nof large-scale farms and global retail chains?<\/p>\n\n\n\n

\"\"
Perfectly peeled all around: the modern peeling machine<\/figcaption><\/figure>\n\n\n\n

Beckenbach's farm is not small either and yet, or precisely\nawareness of regional vegetables and the appreciation of local agriculture are\nappreciation of local agriculture is particularly important to him. The\ndirect marketing is a good way to raise awareness of seasonal products from the\nfrom the region. For decades, this has worked particularly well with asparagus\nhardly any other product sells as well in farm stores and stands as the \"white gold\".\nstands as the \"white gold. At Beckenbach's, buying asparagus becomes an experience!\nan experience!<\/p>\n\n\n\n

Philaroma = Much aroma<\/h3>\n\n\n\n
\"\"
Get to the strawberries - with the basket into the strawberry field<\/figcaption><\/figure>\n\n\n\n

Margarete Jost and Markus Kirn have also taken up the motto \"Experience farming\". Together, they run the Wiesenobst farm in Ingelheim - better known as the \"Philaroma\"<\/a>. With her three children, I meet her in her strawberry field. It is almost 30 degrees, the sun is burning and yet the small parking lot is well filled.<\/p>\n\n\n\n

Strawberry paradise on ten hectares<\/h3>\n\n\n\n

\"This is our field for self-pickers,\" explains Markus Kirn, who brought the idea of strawberry cultivation into the family about ten years ago. Philaroma\" now grows strawberries on ten of the total 30 hectares, making it the only farm in the whole of Ingelheim. <\/p>\n\n\n\n

\"\"
Who can find the fattest strawberry? Self picking is fun for the whole family<\/figcaption><\/figure>\n\n\n\n

Like many other fruit growers in the region, Wiesenobst originally focused on stone and pome fruits. Markus Kirn, however, saw the great potential of strawberries. \"Strawberries have to be eaten fresh, preferably directly from the field,\" says Kirn, which also quickly explains the idea of picking them yourself. <\/p>\n\n\n\n

Like J\u00fcrgen Beckenbach, it is also close to his heart to get people excited about regional, fresh and, above all, sustainably produced products: \"You learn to appreciate the value of a commodity better when you harvest it yourself, when you see where it comes from and when you recognize what the weather or other environmental influences do\". <\/p>\n\n\n\n

From the hand directly into the basket<\/h3>\n\n\n\n

Self-picking strawberries is well received. Just under\n20 percent of Philaroma strawberries go directly from the customer's hand into their\nbasket. The fact that some of the strawberries disappear in the mouth is accepted by\nMargarete Jost and Markus Kirn accept with an understanding smile. \"Our\ncustomers should know what they're getting. We have many different varieties,\nso they're allowed to try a few,\" says Jost. <\/p>\n\n\n\n

\"\"
Well filled! Philaroma strawberries<\/figcaption><\/figure>\n\n\n\n

From April to October, the red aromatic fruits ripen in their fields.\naromatic fruits. What is not sold through the self-picking field,\nis delivered fresh daily to their roadside stands or other regional farm shops.\ndelivered. Direct marketing par excellence! <\/p>\n\n\n\n

Things get colorful in the farm stores<\/h3>\n\n\n\n

While in April and May asparagus and strawberries still dominated the colors white and red on the street stalls and in farm stores, the assortment slowly becomes more colorful from mid-June. From cherries, apricots, peaches and various berries to apples, pears, plums, mirabelles and quinces - it begins the high season in the Rhine-Hesse fruit growing and thus also the high season at \"Gottschalk fruit\"<\/a>. For 100 years, the family business has been cultivating orchards around Ingelheim and selling its products in its own farm store. <\/p>\n\n\n\n

\"\"
Idyll in the courtyard: Elli's farm store from Gottschalk Obst<\/figcaption><\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

There I meet Elli Gottschalk. She is the good soul of the farm and the front woman when it comes to selling Gottschalk fruit. In 2011, her husband Micha and she took over her parents-in-law's farm and - as in previous years - have continued to develop it. The range of fruit that grows on Gottschalk's plantations is diverse.<\/p>\n\n\n\n

From June, the shelves of \"Elli's Hofladen\" will be stocked with almost everything that the Rhine-Hessian orchard has to offer. With her small fruit truck, Elli Gottschalk is on the road at markets in the region or at festivals selling her delicious offer and gladly takes the time for a nice chat.  <\/p>\n\n\n\n

\"\"
From August apple harvest begins<\/figcaption><\/figure>\n\n\n\n

Rhapsody for direct marketing<\/h3>\n\n\n\n

\"Direct sales are going well. Awareness of regional fruit and the willingness to pay a little more for it has increased,\" says Elli Gottschalk happily, referring to another distribution channel that is very close to her heart: The market hawks<\/a>. The motto of the nationwide movement, which now already has more than 120,000 members, is \"Fairer shopping. Eat better\" and is a prime example of direct marketing. <\/p>\n\n\n\n

\"It's a regional network of consumers and producers, with the goal of creating direct access to regional food for everyone,\" she says, explaining the idea. \"Simply order online, pay, and pick up your goods at the appropriate pick-up locations.\"<\/p>\n\n\n\n

Only 100 % fruit juice comes in the canister<\/h3>\n\n\n\n

Despite their successful direct sales, Gottschalk Obst is also struggling with the current framework conditions. Ever lower market prices, rising costs due to minimum wages and more and more regulations from politicians are making it difficult for fruit growers. \"You have to look for niches,\" says Gottschalk. <\/p>\n\n\n\n

\"We have specialized in juice production in addition to our classic fruit cultivation.\" 100 % fruit juice, without additives - at Gottschalk Obst this is 100 % true. \"Those who want can also bring their own fruit, have it processed and take their juice home - this is a unique offer in the whole region.\"<\/p>\n\n\n\n

Enthusiasm for regional<\/h3>\n\n\n\n

I leave the Gottschalks' farm with a bulging shopping basket. My conversations in the three farms - which are only exemplary here for a Large number of fruit and vegetable growers in Rheinhessen <\/a>have once again opened my eyes to the variety and quality of local produce and shown me how much fun it can be to buy fruit and vegetables in farm stores or street stalls.<\/p>\n\n\n\n

My conclusion: Why go far, when good things are so close?\nso near? This is also true, or perhaps especially true, for the daily\nshopping!<\/p>","protected":false},"excerpt":{"rendered":"

As soon as the spring sun shines more steadily and April comes to an end, they suddenly appear: the numerous little wooden houses on roadsides or in parking lots. As if awakened from hibernation, they are a sure sign that now is the time for local fruits and vegetables in Rheinhessen. From asparagus picking in the spring to apple harvesting in the fall - the fields and plantations are bustling with activity. Freshly harvested, the produce lands directly in farm stores and roadside stands. Products with a guarantee of origin - my voyage of discovery through the Rheinhessen fruit and vegetable garden!<\/p>","protected":false},"author":19,"featured_media":6604,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[319,318],"tags":[329],"class_list":["post-6594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-natur-erleben","category-wein-kulinarik","tag-familien"],"acf":{"":null},"yoast_head":"\nFeldfrisch in den Einkaufskorb: Eine Reise durch Rheinhessens Obst- und Gem\u00fcsegarten - Rheinhessen-Blog<\/title>\n<meta name=\"description\" content=\"Sobald die Fr\u00fchlingsonne best\u00e4ndiger scheint und der April zu Ende geht, tauchen sie pl\u00f6tzlich auf: die zahlreichen kleinen Holzh\u00e4uschen an Stra\u00dfenr\u00e4ndern oder auf Parkpl\u00e4tzen. Wie aus dem Winterschlaf erwacht, sind sie ein sicheres Zeichen, dass jetzt in Rheinhessen die Zeit f\u00fcr heimisches Obst und Gem\u00fcse gekommen ist. Vom Spargel stechen im Fr\u00fchjahr bis zur Apfelernte im Herbst \u2013 es herrscht Hochbetrieb auf Feldern und Plantagen. Frisch geerntet landen die Produkte direkt in den Hofl\u00e4den und Stra\u00dfenst\u00e4nden. Erzeugnisse mit Herkunftsgarantie \u2013 meine Entdeckungsreise durch den rheinhessischen Obst- und Gem\u00fcsegarten!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rheinhessenblog.de\/en\/fruit-vegetables-rheinhessen-regional\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Feldfrisch in den Einkaufskorb: Eine Reise durch Rheinhessens Obst- und Gem\u00fcsegarten - Rheinhessen-Blog\" \/>\n<meta property=\"og:description\" content=\"Sobald die Fr\u00fchlingsonne best\u00e4ndiger scheint und der April zu Ende geht, tauchen sie pl\u00f6tzlich auf: die zahlreichen kleinen Holzh\u00e4uschen an Stra\u00dfenr\u00e4ndern oder auf Parkpl\u00e4tzen. Wie aus dem Winterschlaf erwacht, sind sie ein sicheres Zeichen, dass jetzt in Rheinhessen die Zeit f\u00fcr heimisches Obst und Gem\u00fcse gekommen ist. Vom Spargel stechen im Fr\u00fchjahr bis zur Apfelernte im Herbst \u2013 es herrscht Hochbetrieb auf Feldern und Plantagen. Frisch geerntet landen die Produkte direkt in den Hofl\u00e4den und Stra\u00dfenst\u00e4nden. 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Viele Jahre bin ich mit Rucksack und Kamera durch die Welt gereist, immer auf der Suche nach den sch\u00f6nsten Flecken der Erde. Was ich dabei ganz \u00fcbersehen habe: Die sch\u00f6nsten Flecken liegen oft nicht auf der anderen Seite des Globus, sondern direkt vor der Haust\u00fcr. Ich ziehe also wieder los, dieses Mal auf der Suche nach den Perlen Rheinhessens.\",\"url\":\"https:\\\/\\\/rheinhessenblog.de\\\/en\\\/author\\\/espenschied\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fresh from the field into the shopping basket: A journey through Rheinhessen's fruit and vegetable garden - Rheinhessen-Blog","description":"As soon as the spring sun shines more steadily and April comes to an end, they suddenly appear: the numerous little wooden houses on roadsides or in parking lots. As if awakened from hibernation, they are a sure sign that now is the time for local fruits and vegetables in Rheinhessen. 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Erzeugnisse mit Herkunftsgarantie \u2013 meine Entdeckungsreise durch den rheinhessischen Obst- und Gem\u00fcsegarten!","og_url":"https:\/\/rheinhessenblog.de\/en\/fruit-vegetables-rheinhessen-regional\/","og_site_name":"Rheinhessen-Blog","article_published_time":"2021-07-02T07:12:06+00:00","article_modified_time":"2025-04-25T13:38:29+00:00","og_image":[{"width":1707,"height":2560,"url":"https:\/\/rheinhessenblog.de\/wp-content\/uploads\/2021\/06\/DSC_5819-scaled-1.jpg","type":"image\/jpeg"}],"author":"Tanja Espenschied","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tanja Espenschied","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rheinhessenblog.de\/obst-gemuese-rheinhessen-regional\/#article","isPartOf":{"@id":"https:\/\/rheinhessenblog.de\/obst-gemuese-rheinhessen-regional\/"},"author":{"name":"Tanja Espenschied","@id":"https:\/\/rheinhessenblog.de\/#\/schema\/person\/105ca6be0dd7329ee6748fca3ae8e936"},"headline":"Feldfrisch in den Einkaufskorb: Eine Reise durch Rheinhessens Obst- und Gem\u00fcsegarten","datePublished":"2021-07-02T07:12:06+00:00","dateModified":"2025-04-25T13:38:29+00:00","mainEntityOfPage":{"@id":"https:\/\/rheinhessenblog.de\/obst-gemuese-rheinhessen-regional\/"},"wordCount":1326,"commentCount":4,"publisher":{"@id":"https:\/\/rheinhessenblog.de\/#organization"},"image":{"@id":"https:\/\/rheinhessenblog.de\/obst-gemuese-rheinhessen-regional\/#primaryimage"},"thumbnailUrl":"https:\/\/rheinhessenblog.de\/wp-content\/uploads\/2021\/06\/DSC_5819-scaled-1.jpg","keywords":["Familien"],"articleSection":["Natur erleben","Wein & Kulinarik"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rheinhessenblog.de\/obst-gemuese-rheinhessen-regional\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rheinhessenblog.de\/obst-gemuese-rheinhessen-regional\/","url":"https:\/\/rheinhessenblog.de\/obst-gemuese-rheinhessen-regional\/","name":"Fresh from the field into the shopping basket: A journey through Rheinhessen's fruit and vegetable garden - Rheinhessen-Blog","isPartOf":{"@id":"https:\/\/rheinhessenblog.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rheinhessenblog.de\/obst-gemuese-rheinhessen-regional\/#primaryimage"},"image":{"@id":"https:\/\/rheinhessenblog.de\/obst-gemuese-rheinhessen-regional\/#primaryimage"},"thumbnailUrl":"https:\/\/rheinhessenblog.de\/wp-content\/uploads\/2021\/06\/DSC_5819-scaled-1.jpg","datePublished":"2021-07-02T07:12:06+00:00","dateModified":"2025-04-25T13:38:29+00:00","description":"As soon as the spring sun shines more steadily and April comes to an end, they suddenly appear: the numerous little wooden houses on roadsides or in parking lots. 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Products with a guarantee of origin - my voyage of discovery through the Rheinhessen fruit and vegetable garden!","breadcrumb":{"@id":"https:\/\/rheinhessenblog.de\/obst-gemuese-rheinhessen-regional\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rheinhessenblog.de\/obst-gemuese-rheinhessen-regional\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rheinhessenblog.de\/obst-gemuese-rheinhessen-regional\/#primaryimage","url":"https:\/\/rheinhessenblog.de\/wp-content\/uploads\/2021\/06\/DSC_5819-scaled-1.jpg","contentUrl":"https:\/\/rheinhessenblog.de\/wp-content\/uploads\/2021\/06\/DSC_5819-scaled-1.jpg","width":1707,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/rheinhessenblog.de\/obst-gemuese-rheinhessen-regional\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/rheinhessenblog.de\/"},{"@type":"ListItem","position":2,"name":"Feldfrisch in den Einkaufskorb: Eine Reise durch Rheinhessens Obst- und Gem\u00fcsegarten"}]},{"@type":"WebSite","@id":"https:\/\/rheinhessenblog.de\/#website","url":"https:\/\/rheinhessenblog.de\/","name":"Rheinhessen Blog","description":"","publisher":{"@id":"https:\/\/rheinhessenblog.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rheinhessenblog.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/rheinhessenblog.de\/#organization","name":"Rheinhessen Blog","url":"https:\/\/rheinhessenblog.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rheinhessenblog.de\/#\/schema\/logo\/image\/","url":"https:\/\/rheinhessenblog.de\/wp-content\/uploads\/2023\/07\/Rheinhessenlogo.svg","contentUrl":"https:\/\/rheinhessenblog.de\/wp-content\/uploads\/2023\/07\/Rheinhessenlogo.svg","width":85,"height":26,"caption":"Rheinhessen-Blog"},"image":{"@id":"https:\/\/rheinhessenblog.de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/rheinhessenblog.de\/#\/schema\/person\/105ca6be0dd7329ee6748fca3ae8e936","name":"Tanja Espenschied","description":"Travel is my passion, Rheinhessen my home. For many years I traveled the world with my backpack and camera, always in search of the most beautiful spots on earth. What I completely overlooked in the process: The most beautiful spots are often not on the other side of the globe, but right on my doorstep. So I'm off again, this time in search of the pearls of Rheinhessen.","url":"https:\/\/rheinhessenblog.de\/en\/author\/espenschied\/"}]}},"_links":{"self":[{"href":"https:\/\/rheinhessenblog.de\/en\/wp-json\/wp\/v2\/posts\/6594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rheinhessenblog.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rheinhessenblog.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rheinhessenblog.de\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/rheinhessenblog.de\/en\/wp-json\/wp\/v2\/comments?post=6594"}],"version-history":[{"count":7,"href":"https:\/\/rheinhessenblog.de\/en\/wp-json\/wp\/v2\/posts\/6594\/revisions"}],"predecessor-version":[{"id":16178,"href":"https:\/\/rheinhessenblog.de\/en\/wp-json\/wp\/v2\/posts\/6594\/revisions\/16178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rheinhessenblog.de\/en\/wp-json\/wp\/v2\/media\/6604"}],"wp:attachment":[{"href":"https:\/\/rheinhessenblog.de\/en\/wp-json\/wp\/v2\/media?parent=6594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rheinhessenblog.de\/en\/wp-json\/wp\/v2\/categories?post=6594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rheinhessenblog.de\/en\/wp-json\/wp\/v2\/tags?post=6594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}